The Super Bowl isn’t just about the big game.
Sure, everyone will be watching the New England Patriots and the Los Angeles Rams battle it out in Super Bowl LIII. Tom Brady and Bill Belicheck … yada yada yada. We know all about the matchup.
But a majority of fans will be paying even more attention in between the action, specifically during commercial breaks.
The Super Bowl is the mecca for commercials, where one 30-second spot can cost more than $5 million. Speaking of which, why do they cost so much? FTW has your answer.
We here at USA TODAY seek your help in picking the best Super Bowl commercial in our annual Ad Meter.
Below you can watch all the ads that have been released thus far, and you can start voting now on your favorites! Just sign up to be an Ad Meter panelist!
LAUGH FACTORY: Funniest Super Bowl commercials of all time
CONTROVERSY: Most controversial Super Bowl ads
These are currently listed in alphabetical order:
Ad Meter 2019: Amazon is adding it’s Alexa technology to a lot of things, but in it’s new Super Bowl ad we see that some products don’t make the cut.
Amazon Prime Studios
Ad Meter 2019: Amazon Prime Studios gives us a sneak peek at their upcoming series, Hanna.
Ad Meter 2019: Audi debuts its new line of electric cars in their 2019 Super Bowl ad. Spoiler: They’re heavenly.
Bon & Viv Spiked Seltzer
Two mermaids pitch one of Anheuser-Busch’s newest products, Bon & Viv Spiked Seltzer, in this Shark Tank-inspired ad.
Ad Meter 2019: Is it Bubly or Buble? Michael Buble goes to war with the sparkling water company over the pronunciation.
In Budweiser’s 2019 Super Bowl commercial, the company announces that their beer is now brewed with 100% renewable electricity from wind power.
Ad Meter 2019: Serena Williams stars in Bumble’s 2019 Super Bowl ad.
Colgate gets up close and personal in their Super Bowl ad which features actor Luke Wilson.
Ad Meter 2019: Chance the Rapper and the Backstreet Boys team up to introduce the new, spicer Doritos product.
Ad Meter 2019: 2 Chainz and Adam Scott star in Expensify’s 2019 Super Bowl ad to help us realize there’s an easier way to track expenses.
Ad Meter 2019: Jason Bateman stars in Hyundai’s new Super Bowl ad which reminds us that there are plenty of unpleasant moments in life, but car buying doesn’t have to be one.
Ad Meter 2019: The Mercedes-Benz A-Class sports some pretty impressive voice recognition technology and in the car company’s 2019 Super Bowl ad they show us just how good that power can feel.
AD METER 2019: Christina Applegate deals with unruly backseat passengers on her drive back from the grocery store in M&M’S 2019 Super Bowl ad.
In Michelob ULTRA’s 2019 Super Bowl ad, the company teaches us that staying fit is only fun when you can enjoy it.
Michelob ULTRA Pure Gold
Ad Meter 2019: Michelob ULTRA debuts its new organic beer in this Super Bowl ad.
Ad Meter 2019: Microsoft teaches us that technology can empower us all in their inspirational Super Bowl ad.
Ad Meter 2019: Do you love old, chunky milk? Then you’ll love Mint Mobile’s 2019 Super Bowl ad.
Ad Meter 2019: In Olay’s 2019 Super Bowl ad, we shown that sometimes killer skin can backfire.
Ad Meter 2019: Pepsi brings out the stars to tell us why it’s ‘OK’ to drink their product.
Ad Meter 2019: Charlie Sheen and Alex Rodriguez make an appearance in Planter’s 2019 Super Bowl ad.
Ad Meter 2019: In their 2019 Super Bowl ad, Pringles shows us that not everyone can enjoy their product.
Ad Meter 2019: Tony Romo shows us how to take it easy in Skechers’ new Super Bowl ad.
Ad Meter 2019: Sprint enlists the help of Bo Jackson, a mermaid and a flying horse in their 2019 Super Bowl ad.
Ad Meter 2019: Stellas Artois reminds us that it’s good to change up our drink selection every now and then in their 2019 Super Bowl ad.
Ad Meter 2019: In Toyota’s 2019 Super Bowl, the company shows us why perceptions are meant to be shattered.
Ad Meter 2019: WeatherTech introduces a new line of products for your pets in this 2019 Super Bowl ad.